Users share comments and likes that you can respond to in real time. And more importantly, build trust and engagement so they want to come back again. As the feedback comes in from your viewers, like hundreds of crowd-sourced directors, you can adapt to their requests and keep your content top-notch moment to moment. Good news for brands — or humans! All of the big social platforms prioritize live content in their newsfeeds.
Facebook Live videos, for example, get six times more interactions than pre-recorded ones. Get streaming, and get your Princess Leia hair tutorial video the reach it truly deserves. But the smorgasbord of social media live streaming platforms can be downright overwhelming. Facebook or Twitter? Instagram or Youtube? Is Periscope still a thing? What year is this?! The answer, though, is simple: you should be streaming wherever your audience or future audience is hanging out.
Depending on your user profile and your device, there are a few different paths to kick off your live stream. Learn more about how to live stream from Facebook here. On Instagram Live available on the mobile app only for now , you can collaborate with guests, ask followers questions, or use filters. Find more tips for how to use Instagram Live here. StreamYard , OneStream are a few of the multi-stream platforms that can be customized unofficially to broadcast to multiple platforms at the same time — though do be warned that Instagram does not officially support streaming outside of its own app.
If you want to keep the solution lowtech and, well, legal , you could also use two devices to record simultaneously: one for streaming to Instagram, and second to stream to Facebook from another angle. Keep in mind that double the broadcasts also means double the comment streams to keep track of.
LinkedIn reports that video is the fastest growing type of content on the site. When your broadcast is over, it will live on your LinkedIn feed to lure in even more engagement on the rewatch. Get the complete guide to going live on LinkedIn here.
A video is the perfect way to stand out from the crowd in the non-stop stream of tweets. They share comments with other viewers and even interact directly with celebrities. When used in positive way, live streaming is an excellent tool for children and young people to create identity and develop confidence and communication skills. Children and young people enjoy getting attention and praise, and self-expression is important for development.
Sharing something and getting positive feedback from others can be the ultimate confidence boost and build their self-esteem. Live streaming also allows children and young people to connect with people with similar interests, views and going through similar experiences. This can help some young people feel less socially isolated. Live streamers can also receive financial rewards, which is an exciting goal for some young people. For example, audiences can gift virtual coins which can be turned into money.
There are several factors that can make watching or creating live streams risky for children and young people. Offensive comments. Children, like adults, can feel more confident when they are online as they feel protected by the screen.
Digital footprints. If a live streamer makes a mistake, shares personal details, or broadcasts offensive or inappropriate material, they are doing so in public. There are some practical steps you can take to help keep your child safe if they are using an app or website with a live streaming function.
Talk to them. The best way you can protect your child is to talk to them. Not just once, but have ongoing conversations as part of your family life. Having these discussions little and often is more effective than one big chat.
Talking to your child about the positive aspects of being online and not just the risks will help your child to talk more openly about their internet use, including anything that worries them.
Use devices in public spaces. As young people grow up, they often seek more privacy and autonomy in both their offline and online world. Younger children should be closely supervised by an adult and live streaming should not take place in a private space, like the bedroom or bathroom. While there are things you can practice and improve, your popularity as a streamer comes down to whether or not people like you or find you interesting.
It goes like this: be yourself. Have some fun with it. Set a schedule and stick to it. Make sure you have a good technical setup. Practice your commentary, and vocalize your thinking. Trick your live stream out with overlays and plug-ins that make the experience more fun for the viewer, such as mini-games where fans have to keep a virtual pet alive.
Get on social media and tell people about your stream. But the toughest advice to follow is the idea that an aspiring streamer needs to be performing at all times, even if nobody is watching, just in case someone happens to show up. Broadcasters can follow all the conventional advice and still not gain much of a fan base, lost in a sea of other hopeful streamers. Streamers even create broadcasts where the only purpose is to let hundreds of other people beg each other for a follow in the chat.
Even the streamers that cultivated the F4F channels that I watched pulled a and tried to go legit once they made partner and they barely get any viewers. I was naive enough to believe that people would actually return the favor. Despite the sometimes psychologically taxing nature of trying to get noticed on Twitch, some continue to persevere despite the cold indictment of the zero. Many, though, are looking for something more. One streamer I spoke to who spent three months without an audience, MaverickRPDM, says that they kept live streaming games with zero viewers because they saw it as a form of self-improvement.
Perhaps the biggest motivator for people who stream for extended periods of time without a viewer is the possibility of meeting like-minded people. While he has mostly been streaming without an audience, every so often an errant person will drop by and stick around.
While wandering through the wasteland of no viewers on Twitch can be discouraging, some who stick with it are happy that they did. Many streamers actually remember the exact moment their view counter went from zero to one.
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